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Visual merchandising today forms a critical element in retailing. Your windows, store entrance and displays must be designed to engage customers and encourage them to enter your store and make purchases. Retail staff who understand what appeals to customers and the types of displays that are likely to induce buying behavior, can increase customer loyalty and offer a superior and memorable shopping experience. Throughout this module, you will learn how to design and implement impactful displays in your store, direct customers to various locations in the store, and encourage customers to browse longer in order to increase the likelihood of buying multiple products. This course will allow you to improve the profitability of your business by teaching you how you can produce visual merchandising at the highest standards.